Ford says reservations for F-150 Lightning electric pickup have topped 120,000

July 30, 2021: -Ford Motor’s upcoming F-150 Lightning electric pickup is already attracting potential new customers to the automaker.

On Wednesday, the company said it had received more than 120,000 reservations for the vehicle since its debut in May. Of which, nearly 75%, or 90,000, are new to Ford.

While the reservations are non-binding and only require a $100 deposit, a high percentage of potential new buyers is impressive for the vehicle and sales expectations.

A big chunk of those reservations could finish as sales. Last month, Ford converted nearly 66% of the 190,000 reservations for its recently launched Bronco SUV to orders.

Ford still has some catching up to catch up to reservations for Cybertruck of Tesla. Less than a year after its debut, In September, Tesla said it had received well over 500,000 orders for its Cybertruck.

During the company’s second-quarter earnings, Ford CEO Jim Farley called Wednesday to tell investors that the company is working with EV battery cell suppliers to increase its EVs, which include the F-150 Lightning and Mustang Mach-E crossover.

Pricing for the F-150 Lightning will be ranging from about 40,000 for a work-oriented truck to over $90,000 for its top-end model. Consumer-centric models will start at about $53,000, according to the automaker.

Ford said customer orders for the F-150 Lightning would start in the fall, followed by deliveries starting in the spring of 2022.