July 30, 2021: -Ford Motor’s upcoming F-150 Lightning electric pickup is already attracting potential new customers to the automaker.
On Wednesday, the company said it had received more than 120,000 reservations for the vehicle since its debut in May. Of which, nearly 75%, or 90,000, are new to Ford.
While the reservations are non-binding and only require a $100 deposit, a high percentage of potential new buyers is impressive for the vehicle and sales expectations.
A big chunk of those reservations could finish as sales. Last month, Ford converted nearly 66% of the 190,000 reservations for its recently launched Bronco SUV to orders.
Ford still has some catching up to catch up to reservations for Cybertruck of Tesla. Less than a year after its debut, In September, Tesla said it had received well over 500,000 orders for its Cybertruck.
During the company’s second-quarter earnings, Ford CEO Jim Farley called Wednesday to tell investors that the company is working with EV battery cell suppliers to increase its EVs, which include the F-150 Lightning and Mustang Mach-E crossover.
Pricing for the F-150 Lightning will be ranging from about 40,000 for a work-oriented truck to over $90,000 for its top-end model. Consumer-centric models will start at about $53,000, according to the automaker.
Ford said customer orders for the F-150 Lightning would start in the fall, followed by deliveries starting in the spring of 2022.
The old prestige pyramid—where Ivy League degrees and blue-chip consulting backgrounds paved the way to the CEO seat—is cracking.
Loud leaders once ruled the boardroom. Charisma was currency. Big talk drove big valuations.
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
Companies invest millions in leadership development, yet many of their best executives leave within a few years. Why?
The most successful business leaders don’t just identify gaps in the market; they anticipate future needs before anyone else.
With technological advancements, shifting consumer expectations, and global interconnectedness, the role of business leaders
June 09, 2025: Canada will host the 50th G7 Summit from June 15 to 17 in Kananaskis, Alberta, amid heightened global tensions and economic rifts.
May 30, 2025: Canada’s economy expanded at an annualized rate of 2.2% in the first quarter of 2025, outperforming the market forecast of 1.7%.
May 28, 2025: SpaceX’s latest Starship test flight, conducted on May 27, 2025, ended in failure when the spacecraft’s upper stage broke apart during its descent over the Indian Ocean.
May 27, 2025: Greek Coastguards Charged Over 2023 Pylos Migrant Shipwreck That Killed Hundreds
Leave us a message
Subscribe
Fill the form our team will contact you
Advertise with us
Fill the form our team will contact you
