From the C-Suite: Insights and Advice from Corporate Leaders
11/20/2024
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Corporate leaders occupy a unique vantage point in the business world, offering insights and guidance shaped by their …
April 7, 2022: -Twitter is testing an edit button, the company said on Tuesday. For over a decade, the feature has been one of the most requested changes to the social networking service. To fix a typo in a tweet, users have to delete it and resend the tweet, which limits the number of people who see it.
“Edit has been a highly requested Twitter feature for many years. People want to be able to fix some mistakes, typos, and hot take at the moment,” tweeted Jay Sullivan, Twitter’s vice president of consumer product.
The move comes the same day as Twitter announced that Tesla and SpaceX CEO Elon Musk would join the company’s board of directors. On Monday, after his 9.2% stake in Twitter was revealed through a regulatory filing, Musk tweeted a poll to his followers that asked whether Twitter should add an edit button.
That message was then tweeted by Parag Agrawal, Twitter’s current CEO, which further, “The consequences of this poll will be important.”
In 2020, Twitter co-founder and then-CEO Jack Dorsey said the company would “probably never” add an edit button to its service.
On Monday, in the announcement, Sullivan highlighted the edit button’s potential to surge the amount of misleading content on Twitter.
“Protecting the integrity of that public conversation is our priority when we approach this work,” Sullivan tweeted. “Therefore, it will take time, and we will seek input and adversarial thinking in advance of launching Edit,” Sullivan added.
Subscribers to Twitter Blue, a $3 for each month, currently have access to a feature that gives users some seconds to correct a tweet before it’s sent to the public.
On Monday, Twitter shares finished up over 2%, making it one of the best-performing tech stocks. That move caps a 27% increase on Monday after Musk’s share purchase was announced.
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