
Why Recessions Forge Great CEOs Who Think Beyond Cost-Cutting
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
July 29, 2021: On Wednesday, McDonald’s reported that the chain’s Crispy Chicken Sandwich helped U.S. same-store sales outpace 2019 levels by double digits.
Shares of the company fell less than 1% in premarket trading.
The fast-food giant reported fiscal second-quarter net income of $2.22 billion, or $2.95 per share, up from $483.8 million, or 65 cents per share, a year earlier.
Excluding strategic gains and U.K. income tax benefits, McDonald’s earned $2.37 per share, beating the $2.11 per share expected by analysts surveyed by Refinitiv.
Net sales increase 57% to $5.89 billion, topping expectations of $5.6 billion. Global same-store sales increased 40.5% from a year ago and 6.9% on a two-year basis.
U.S. same-store sales climbed 25.9% in the quarter and 14.9% on a two-year basis. The company credited strong sales of its new chicken sandwich, which launched in February, and its “famous orders” promotion with K-pop group BTS, including McNuggets and unique sauces.
Outside the U.S., McDonald’s has seen a substantial recovery in many regions. Its international operated markets segment, which includes the United Kingdom and France, reported same-store sales growth of 75.1% compared with a year ago, or 2.6% on a two-year basis. McDonald’s said that easing restrictions and less temporary closures helped sales for that segment.
In the international developmental licensed markets segment, same-store sales were roughly flat on a two-year basis. The division, which includes Brazil and Japan, saw positive same-store sales across all of its regions compared with a year ago.
Across McDonald’s six top markets, the company has reported roughly $8 billion in systemwide digital sales during the first half of the year. As the fast-food chain looks to hold onto the digital sales it gained during the pandemic, it launched a U.S. loyalty program in early July. So far, more than 12 million consumers have joined the program.
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
Companies invest millions in leadership development, yet many of their best executives leave within a few years. Why?
The most successful business leaders don’t just identify gaps in the market; they anticipate future needs before anyone else.
With technological advancements, shifting consumer expectations, and global interconnectedness, the role of business leaders
The leadership landscape is profoundly changing, influenced by technological advancements, shifting workforce expectations, and the need for adaptability in an unpredictable global environment.
In the fast-paced business world, corporate leaders often find themselves at the crossroads of risk and reward, where bold decisions …
April 24, 2025: Silicon Valley is experiencing a sharp recalibration in artificial intelligence investment, with signs of AI fatigue emerging across venture capital
April 23, 2025: The Canadian government has introduced new legislation to regulate the use of artificial intelligence in education and healthcare, focusing on accountability,
April 17, 2025: Prime Minister Justin Trudeau s government is under growing political pressure over its current immigration strategy.
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
Leave us a message
Subscribe
Fill the form our team will contact you
Advertise with us
Fill the form our team will contact you