Why Recessions Forge Great CEOs Who Think Beyond Cost-Cutting
04/15/2025
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But the CEOs who make history in downturns aren’t the ones with the deepest cuts
January 25, 2023: Amazon reported its air cargo operations in India on Monday, marking new growth for the firm’s logistics arm even as it looks to slash costs in different divisions.
The e-retailer uses two Boeing 737-800 aircraft flown by Quikjet Cargo Airlines to ship parcels to Hyderabad, Bengaluru, Delhi and Mumbai. Amazon Air will allow the company to offer faster deliveries to customers in India, Sarah Rhoads, vice president of Amazon Global Air, stated.
The launch of Amazon Air in India is coming as Amazon CEO Andy Jassy is undergoing a broad check of the firm’s expenses as it stares down a decreasing economic outlook and retail sales.
In the previous week, Amazon began the latest phase of the most extensive layoffs in its 28-year history, expected to result in 18,000 employees being laid off. Jassy is looking to slash costs in other ways, which include instituting a hiring freeze across Amazon’s corporate workforce, axing a few projects and pausing warehouse expansion.
Even as he is looking to trim expenses, Jassy has said the company intends to keep getting long-term options and continue investing in its stores, advertising and cloud-computing businesses.
Amazon Air, which came in 2016, outsources operations to several airlines. The service permits Amazon to control the speed and cost of deliveries, which the firm has worked to accelerate from two days to one- and same-day in different parts of the U.S.
Amazon Air was established in the U.S. and then expanded to Europe. India is the third market and Amazon Air’s initial process in Asia.
Amazon has for years been working to increase its presence in India, poised to evolve into one of the instantly-growing e-commerce markets in the world.
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
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But the CEOs who make history in downturns aren’t the ones with the deepest cuts
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