A Pioneering Leader | Sheila Kloefkorn

Sheila is a business and marketing expert with more than 25 years of experience. She leads a talented team of marketers creating and executing award-winning, results-driven campaigns around the world. She and her team help companies increase leads and revenues by hundreds of millions of dollars.

Sheila founded the full-service, B2B marketing agency KEO Marketing in 2000, and today the agency grows Fortune 1000 companies as well as medium-sized businesses.

Sheila is committed to contributing to the community. She is the Past-President of the Phoenix Chapter of the Business Marketing Association and the American Marketing Association. She serves on several non-profit boards, is a certified business coach, and frequent national and local speaker on a wide range of marketing, diversity and business topics.

According to Sirius decisions, for most business to business focused companies, more than 90% of leads are generated through digital channels including search, LinkedIn, programmatic advertising, and account-based marketing. Digital marketing is the most cost-efficient way to connect with prospective customers and it is also the most effective way to scale your communications. Google research shows that executives are bombarded with digital messages on their phones, computers, billboards, and other screens they see more than 5000 marketing messages a day.

“To be successful in reaching these busy decision makers, it is critical to not just communicate through digital channels but to personalize those communications so that you are very clear in how you will deliver value and solve their challenges,” she states. “Digital marketing is the best way to deliver personalized messages at scale. And now, with COVID-19 forcing so many companies to communicate remotely, it is literally the only way to reach them.”

KEO Marketing delivers innovative marketing solutions that achieve tangible and substantial results. Some of the world’s largest brands have depended on KEO Marketing for marketing programs that drive business growth.

Sheila and her team start by understanding a client’s business, their industry, and marketing plans. “We build on that with research to identify how your customers find your products and services today. Then we tailor a marketing strategy for you based on proven experience and a thorough understanding of your marketplace,” she explains. “We take that knowledge and put it to work for your unique business situation and environment”. KEO Marketing offers trusted inbound and outbound marketing services.

Case Study: Towards the Future

Nano Dimension (Nasdaq, TASE: NNDM) a leading additive electronics provider of precision 3D printed electronics based in Israel, set up operations in North America. The team was focused on a fast product launch for the Dragon Fly Pro 3D printer in North America and needed marketing penetration to best leverage their sales resources. Nano Dimension hired KEO Marketing to create, pilot and drive a targeted account based outbound marketing program to accelerate sales in North America. Leveraging lists of electrical engineering contacts from trade shows and sales reps, provided by Nano-Dimension, KEO Marketing’s account-based marketing program, including custom sales emails and LinkedIn outreach, resonated with prospects. From a list of just 3000 contacts, the ABM program generated more than 100 inquiries for a sales appointment in less than 2 months. The sales team was delighted with the quality of the leads and the project contributed to two strong quarters of revenue growth.

The above instance proves how Sheila and her team transform companies sales results with unique solutions. It comes as no surprise that she is the recipient of many local and national marketing awards. She was recently named one of the “Top 10 Business Leaders of the Year” and “Top 25 Dynamic Women in Business” by the Phoenix Business Journal and one of 15 Arizonans to Watch by the Arizona Republic. Her company has received several Stevie® American Business Award for “Marketing Campaign of the Year,” and Sheila won a Stevie Worldwide Women in Business Award in Advertising, Marketing and Public Relations.

KEO Marketing provides value in terms of strategic business and marketing advice and consulting. “We have a limited number of clients at any one time and most stay for 2-12 years.” she adds. “We plan to keep the team small and nimble with team members around the world to best serve our clients.”

KEO Marketing offers a complimentary audit to qualified companies. Interested companies may request it at [email protected].