Why Recessions Forge Great CEOs Who Think Beyond Cost-Cutting
04/15/2025
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But the CEOs who make history in downturns aren’t the ones with the deepest cuts
March 31, 2022: On Tuesday, Vietnam’s automaker VinFast said it had signed a preliminary deal to initially invest $2 billion to build a factory in North Carolina to make electric buses, sport utility vehicles (SUVs), and batteries for EVs.
The unit of Vietnam’s most significant conglomerate Vingroup said it plans to invest $4 billion in its first U.S. factory complex.
Construction should begin this year as the company gets the necessary permits and is expected to finish by July 2024. The plant’s initial capacity will be 150,000 units each year, Vinfast said.
“With a manufacturing facility in the U.S. market, VinFast can stabilize prices and shorten product delivery time, making our EVs more accessible to customers,” said Nguyen Thi Thu Thuy, Vingroup vice-chair and VinFast Global CEO.
VinFast has begun taking pre-orders globally for two electric SUVs to deliver them in the fourth quarter.
U.S. President Joe Biden said the VinFast investment, that will create over 7,000 jobs, is “the latest example of my economic strategy at work.”
“It builds on last announcements from companies like GM, Ford, and Siemens to invest in America again and create jobs, said Biden, who set an ambitious goal for half of the new car sales to be electric by 2030.
This will be North Carolina’s first car plant, and it is the most significant economic development announcement in the state’s history, the governor’s office said in a statement.
VinFast said prices for its VF8 sports SUV started from $41,000 in the United States. By comparison, a Tesla SUV sells for around $63,000. VinFast is targeting global electric vehicle sales of 42,000 this year.
VinFast bets big on the U.S. market, hoping to compete with legacy automakers and startups with affordable electric SUVs and a battery leasing model.
Other electric vehicle startups like Rivian and Lucid have slashed their production targets this year due to supply chain disruptions caused by a coronavirus, which hit their share prices.
Last year, Tesla CEO Elon Musk said, “It’s insanely difficult to reach volume production at affordable unit cost.”
VinFast, which became Vietnam’s first fully-fledged domestic car manufacturer in 2019, plans to transition to all-electric vehicle production from late 2022.
Outside of North America, the company is looking for a plant in Germany, it said in January.
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
Companies invest millions in leadership development, yet many of their best executives leave within a few years. Why?
The most successful business leaders don’t just identify gaps in the market; they anticipate future needs before anyone else.
With technological advancements, shifting consumer expectations, and global interconnectedness, the role of business leaders
The leadership landscape is profoundly changing, influenced by technological advancements, shifting workforce expectations, and the need for adaptability in an unpredictable global environment.
In the fast-paced business world, corporate leaders often find themselves at the crossroads of risk and reward, where bold decisions …
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
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