
Why Recessions Forge Great CEOs Who Think Beyond Cost-Cutting
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
March 20, 2025: The UK government has introduced an emergency budget to address growing cost-of-living pressures amid stagnant wage growth, persistent inflation, and rising household bills. The fiscal package includes a mix of targeted tax relief, energy subsidies, and social welfare adjustments designed to mitigate short-term financial strain without triggering broader budgetary instability.
Key measures include a temporary reduction in VAT for essential goods and energy bills and an extension of the Energy Support Scheme for low—and middle-income households. Additional funding has been allocated to local councils to expand housing and food support programs, and a revised benefits uplift tied more closely to real-time inflation metrics will take effect in the next quarter.
The Treasury confirmed one-off payments for vulnerable households, including pensioners and disability benefit recipients. The government is also increasing the National Living Wage, though economists note that continued price volatility may absorb the wage increase if inflation persists in the food and utility sectors.
The budget introduces enhanced childcare subsidies and tax credits for working families and a temporary freeze on fuel duty. The business sector receives targeted relief through energy bill support and employer tax incentives for retaining staff during periods of suppressed consumer spending.
Critics argue that the measures do not address structural drivers of inflation, particularly in housing and energy markets. Trade unions have renewed calls for sector-specific wage negotiations and stronger rent controls, while opposition MPs have warned that the budget risks being a stopgap rather than a long-term solution.
Markets responded cautiously. Bond yields rose slightly as investors weighed the fiscal expansion against the Bank of England’s monetary stance. The Chancellor emphasized that the budget was calibrated to avoid overheating the economy, describing it as “targeted, temporary, and responsible.”
Further fiscal revisions are possible if inflation trends remain volatile or consumer confidence weakens. Analysts expect pressure on the government to revisit corporate taxation structures and public investment strategy heading into the next parliamentary session.
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
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But the CEOs who make history in downturns aren’t the ones with the deepest cuts
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