Navigating the Storm: The Art of Mindful Leadership in Corporate Seas
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October 25, 2022: -The race to provide high-speed internet from satellites is well underway. Still, another, more serious competition to relate directly from space to devices such as smartphones started earlier this year.
The potential untapped market, which hinges on, but expands beyond, sending a text through space, is spurring a tale of different strategies. Those are putting specialized antennae in phones versus those putting high-powered antennae on the satellites themselves. For a few companies, it meant that billions were spent on what could end up being a losing approach.
“The satellite industry is a niche. If they can tap into billions of smartphones, they can start chatting about market sizes that are way better than they’ve ever addressed. Everything before is being in the millions,” Caleb Henry, a higher analyst at boutique research company Quilty Analytics, said.
Many projects and partners from Apple, Iridium, SpaceX, T-Mobile, and AT&T, among others, have reached the fore in 2022 at diverse stages of development to connect currently to smartphones. It’s been a dream of satellite communications visionaries, but huge, specialized, and typically expensive satellite phones decrease short of mass appeal.
Although, an evolution of technology is updating the race to perfect space-based discussions, according to Patricia Cooper, founder of Constellation Advisory and ex-SpaceX vice president for satellite government affairs.
“One of the differences is the capability of satellites in low Earth orbit, meaning that they might deliver over just a thin kind of text, or almost such a pager, service,” Cooper added.
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