Why Recessions Forge Great CEOs Who Think Beyond Cost-Cutting
04/15/2025
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But the CEOs who make history in downturns aren’t the ones with the deepest cuts
Just weeks after significantly reducing its workforce, the St. Bernard Soap Company (SBSC) has abruptly decided to permanently cease operations. This swift and unexpected move has cast a pall over the Cincinnati community, leaving over 120 employees facing joblessness and an iconic landmark’s future uncertain.
In December 2023, SBSC, facing undisclosed financial challenges, announced a round of layoffs, impacting roughly half its workforce. This restructuring left a sense of unease, but hope remained that the company could weather the storm. However, on Wednesday, January 3rd, employees were informed of the company’s immediate closure, effective within 60 days.
The news sent shockwaves through the community. SBSC, with its distinctive factory visible from I-75, has been a Cincinnati staple for over a century. It has provided employment for generations and contributed to the city’s industrial heritage.
The specific reasons behind the sudden closure remain unclear. Company officials have cited “unsustainable market conditions” without elaborating further. However, speculation abounds, with reports suggesting a loss of major contracts and difficulty securing new business as potential contributing factors.
The consequences are multifaceted. Workers face the immediate challenges of job loss and finding new employment. The union representing SBSC employees expressed outrage at the short notice and lack of severance packages, vowing to explore legal options. Meanwhile, the fate of the factory itself hangs in the balance. Its potential repurposing or demolition will significantly impact the surrounding area’s character and economic landscape.
The closure of SBSC serves as a stark reminder of the economic turbulence many industries face. Even established companies are not immune to unforeseen challenges, and the human cost of such upheaval can be profound. As the Cincinnati community grapples with this sudden loss, the ripple effects of SBSC’s demise will likely be felt for some time.
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
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