September 11, 2023: Roblox, the popular kids gaming venue, is examining to bolster earnings by giving a wider swath of users the capability to create and sell more digital goods.
The company stated that subscribers to the Roblox app’s premium projects provide users an allocation of the Robux digital money.
Previously, Roblox gamers could only complete and sell 2D goods like virtual clothes and were required to use and win approval to be part of the company’s user-generated content program to do the same with 3D assets.
The company mainly develops income from the sales of Robux. When customers use the currency to buy virtual items within games, Roblox shares 30% of the payment with the game designer. The company started offering online ads earlier this year to expand its business.
By allowing Roblox users to create and market 3D goods, the company could gain more paid subscribers willing to spend money on that feature. Although users who must provide photo identification will have to pay a fee of 750 Robux to upload 3D accessories and clothing to the marketplace, they can submit their custom 3D bodies and heads for digital avatars for free. Users pay $105 for 30,000 Robux.
Developers who build custom video games on Roblox will also be able to use new coding tools that can help them create interactive experiences intended to foster more contact between users, such as digital phone booths that people can use to call their Roblox friends.
The new coding tools are part of a suite of communications-focused services named Roblox Connect, which Bronstein said will let users make real-life phone calls to their friends and family within the platform as long as everyone has an account.
Roblox developers will also be able to use latest coding tools to help them create subscription-based services for their in-platform games and experiences later this year. A company spokesperson said it will charge developers a 30% venue fee for the subscriptions.
Bronstein said the subscription tools will give developers a way to generate recurring revenue from their biggest fans, whom they can entice with items like a new virtual shirt every week.
Roblox said its app will be available to all Meta Quest virtual reality headset users this month after the app was originally released via a test in July. Sony PlayStation console users can also access Roblox on their devices in October.
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