How Low-Ego Leaders Are Outperforming the Loud Ones
05/13/2025
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Loud leaders once ruled the boardroom. Charisma was currency. Big talk drove big valuations.
November 09, 2022: -French automaker Renault will partner with Google to develop its cars, such as a tech company making software.
The pact is expanding on a previous collaboration between the two firms. Renault will commit to creating a “software-defined” vehicle using technology from Google’s cloud division.
Both companies are planning to create a “digital twin” of a new vehicle using artificial intelligence. Digital twins aim to replicate physical objects in a virtual setting to be tested and monitored before real-world deployment.
The companies said the deal would help Renault develop new onboard and offboard applications. Renault will use data analytics to detect and resolve failures in how the vehicle functions and personalize users’ experience to adapt to often-used destinations, like electric vehicle charging stations.
“The complexity of the electronic architecture of cars is surging, driven by the sophistication of the functionalities and services anticipated by customers,” said Luca de Meo, CEO of Renault Group, in a statement Tuesday.
“Equipped with an IT platform, continuous over-the-air updates, and streamlined getting to car data, the SDV approach created in partnership with Google will change our vehicles to help provide future customers’ needs.”
Renault first partnered with Google in 2018 to integrate the tech giant’s Android operating system into in-car media displays. The firm plans to move its whole operational model to the cloud eventually.
On Tuesday, Google CEO Sundar Pichai commented on the partnership Tuesday that it would “help accelerate Renault Group’s digital transformation by coming together our expertise in the cloud, AI, and Android to provide a secure, highly-personalized experience that meets customers’ evolving expectations.”
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