The Leadership Gap: Why Companies Struggle to Retain Top Executives
02/12/2025
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Companies invest millions in leadership development, yet many of their best executives leave within a few years. Why?
Coinbase, the leading cryptocurrency exchange, has poured cold water on speculation surrounding a potential native token for its Baselayer. In a recent tweet, CEO Brian Armstrong clarified that the company has no plans to issue such a token.
“We are not planning to issue a new network token for Base,” Armstrong wrote. “ETH will be our native gas token.”
This statement contradicts rumors and speculation about a “Base token” circulating within the crypto community. Some enthusiasts had envisioned a token similar to Ethereum’s ETH, potentially fueling the Base ecosystem and incentivizing participation.
Armstrong’s tweet suggests a different approach for Base. By relying on ETH as the native gas token, Coinbase removes the complexity and uncertainty of launching a new token. This move could appeal to developers and users who value simplicity and established infrastructure.
Furthermore, leveraging ETH’s existing network effects and liquidity could give Base a significant head start in attracting users and builders. Developers familiar with the Ethereum ecosystem can easily port their applications to Base, fostering rapid innovation and growth.
However, some may view this reliance on ETH as limiting Base’s potential. Without a dedicated token, the platform may lack the same level of community ownership and engagement in token-based ecosystems. Additionally, the absence of a Base token could mean fewer opportunities for Coinbase to generate revenue through token sales or transaction fees.
Only time will tell whether Coinbase’s decision to stick with ETH proves to be a strategic masterstroke or a missed opportunity. For now, Base will take a different path than other blockchain protocols, relying on established infrastructure and simplicity to carve its niche in the ever-evolving crypto landscape.
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