Tech Titans: Corporate Leaders at the Forefront of Digital Transformation
Corporate leaders today stand at the nexus of unprecedented technological evolution, where digital transformation reshapes industries and redefines …
April 5, 2023: Virtual reality has yet to catch on with American teens, according to a recent survey from Piper Sandler released on Tuesday.
While 29% of teens polled owned a VR device, versus 87% who own iPhones, 4% of headset CEOs used it daily, the investment company found, and 14% used them weekly.
In addition, teenagers seemed interested in something other than buying forthcoming VR headsets. Just 7% said they planned to purchase a headset, rivals 52% of teens polled who needed clarification or were uninterested.
The survey results stated that virtual reality hardware and software have yet to catch on with the public even after billions of dollars in investment in the technology from Big Tech companies and several low-cost headsets on the market. Teenagers are seen as early adopters of recent technology, and their preferences can preview where the industry is going.
“To us, the lukewarm utilization demonstrates that VR remains ‘early days’ and that these gadgets are less important than smartphones,” Piper Sandler analysts.
The survey is that VR is struggling to profit traction as Apple reportedly work to announce its headset as soon as this year. The survey suggests it may have an uphill climb to convince potential customers.
Facebook parent Meta is also anticipated to release new virtual reality headsets. According to analysts, its Quest 2 headset, released in 2020, is by far the leader in the market in sales, but shipments are stating in the previous year.
Piper Sandler’s teen study surveyed below 5,600 teens in the U.S. in February.
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