Amazon Prime Day is set for June 21 and 22

June 4, 2021: –Amazon is bringing its Prime Day mega sale back to its regular summertime schedule after the company postponed the annual event due to the coronavirus pandemic.

On Wednesday, the company announced that this year’s Prime Day would take place on June 21 and 22. Members of Amazon’s subscription program will get access to “more than 2 million deals” across every category, said Jamil Ghani, vice president of Prime, during a press event Tuesday.

Prime Day, which started in 2015, is typically held in July. The discount celebration is designed to attract new subscribers partially, promote Amazon’s products and services, and provide a sales boost during a typically slower shopping period.

Last year, the company was forced to delay the Day until mid-October due to pandemic-related uncertainty and strains on its fulfillment and logistics capacity. In addition, Amazon is postponing this year’s Day in India and Canada due to the worsening spread of Covid-19 in those countries.

Amazon previously confirmed that Prime Day would be held in June, but it stopped sharing a kickoff date. However, Bloomberg reported last month that Amazon would select June 21 and 22 as the dates for this year’s sale Day, citing notifications sent to employees.

CFO Brian Olsavsky said during Amazon’s most recent earnings conference call that the company would hold Prime Day one month earlier this year because July is typically a busy vacation period. Analysts told CNBC that a June Prime Day could help soften year-over-year comparisons to its business during lockdowns last spring.

Amazon has forecast second-quarter revenue will be between $110 billion and $116 billion, which surpassed Wall Street’s projected $108.6 billion and implies a bump from the Day.