Adobe has established the Firefly fertile A.I., which allows users to type to edit photos

March 22, 2023: On Tuesday, Adobe launched an artificial intelligence tool, Firefly, to let users type commands to modify images quickly.

The first Firefly model focuses on making images and text effects. In the demo video, Adobe Firefly uses A.I. to generate different versions of the lighthouse by highlighting an element in a work of art. For example, a sample video from Adobe includes a product demo for a “taking Variations” option.

In another example, Adobe shows how one might take a picture of a summer situation and type “transfer scene to winter day” to transfer the image without any edits by the user.

Firefly can also automatically transfers the photo or image a user is working on by utilizing generative A.I. to make a paintbrush based on something already in a snap.

Adobe’s new product comes at a critical inflexion point for Adobe and A.I. more broadly. In September, the firm spent $20 billion to acquire the design tool Figma and said it would now integrate features from other products into Figma.

Adobe said Firefly would launch first as a private beta.

A.I. investment has accelerated since the explosive debut of OpenAI’s ChatGPT. OpenAI and Stable Diffusion, another A.I. organization, offer generative A.I. image products.

New A.I. tools have struggled with ethical concerns. For ChatGPT and similar products, those circumstances deal with the propensity of the models to “think” plausible-sounding but inaccurate development.

For imaging technology like DALL-E or Stable Diffusion, concerns have been raised regarding the model’s artist content, regenerating it, and showing it without credit or allowing it from the creator.

Adobe said Firefly will emphasize giving creators “opportunities to benefit starting from your skills and creativity and changing your work.” The company is already offering non-AI platforms that do that.