
Why Recessions Forge Great CEOs Who Think Beyond Cost-Cutting
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
February 11, 2025: The European Union is preparing retaliatory tariffs against the United States in response to newly imposed 25% U.S. tariffs on steel and aluminum imports. European officials have warned that the move violates international trade agreements and could escalate into a broader economic dispute.
EU policymakers are reportedly considering targeted countermeasures on American exports, including agricultural products, motorcycles, whiskey, and industrial goods. These tariffs would mirror previous retaliatory actions in response to Trump’s 2018 steel tariffs, which triggered European levies on $3.2 billion of U.S. exports. The European Commission has stated that it will apply “firm and proportionate countermeasures” to protect European industries and workers.
Transatlantic tensions over trade have been rising, with European leaders frustrated by what they see as protectionist policies that disadvantage European firms. The EU argues that the U.S. tariffs artificially inflate steel and aluminum prices, increasing costs for European manufacturers and creating an uneven playing field in global markets.
U.S. officials justify the tariffs as necessary for protecting American jobs and national security, arguing that cheap foreign steel—especially from China—harms domestic production. However, European leaders counter that the U.S. unfairly penalizes allies while failing to address Chinese overproduction directly.
Negotiations between the U.S. and the EU are ongoing, with both sides seeking to avoid a full-blown trade war. However, European officials have warned that retaliatory tariffs could take effect within weeks if no agreement is reached.
This dispute occurs at a time when global supply chains remain fragile, and businesses on both sides of the Atlantic are concerned about rising costs and market instability. European trade groups have urged a diplomatic resolution, warning that escalating tariffs will ultimately harm consumers, businesses, and economic growth.
With U.S.-EU trade exceeding $1 trillion annually, the outcome of this conflict could have far-reaching consequences for industries, jobs, and global economic stability. Whether diplomacy prevails or the dispute worsens will depend on negotiations in the coming days.
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
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But the CEOs who make history in downturns aren’t the ones with the deepest cuts
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