Why Recessions Forge Great CEOs Who Think Beyond Cost-Cutting
04/15/2025
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But the CEOs who make history in downturns aren’t the ones with the deepest cuts
In a significant development for San Francisco, Salesforce, a leading cloud computing company, has agreed with Mayor London Breed to keep its annual Dreamforce conference in San Francisco for several years. This decision comes after months of negotiations between the company and the city, with Salesforce initially expressing concerns about the city’s homelessness and public safety issues.
The agreement outlines a series of commitments from Salesforce and the city to address these concerns and ensure a positive experience for Dreamforce attendees and the wider San Francisco community. Salesforce has pledged to invest millions of dollars in homeless services and infrastructure, while the city has committed to increasing police patrols and providing additional support for businesses and residents.
“We’re thrilled to have reached this agreement with Mayor Breed and the city of San Francisco,” said Salesforce CEO Marc Benioff. “We believe in San Francisco, and we’re committed to working together to make it an even better place to live, work, and visit.”
Mayor Breed applauded the agreement, stating, “This is a great day for San Francisco. Dreamforce is a major economic driver for our city, and we’re so pleased that it will stay here for the foreseeable future.”
The retention of Dreamforce is a major victory for San Francisco, as it secures a significant source of economic activity and prestige for the city. The conference attracts hundreds of thousands of attendees annually, generating millions in revenue for local businesses.
The agreement also signals a potential turning point in the city’s efforts to address its homelessness and public safety challenges. Salesforce’s investment in these areas could have a significant impact on the lives of San Francisco’s most vulnerable residents and help to create a safer and more welcoming environment for all.
But the CEOs who make history in downturns aren’t the ones with the deepest cuts
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But the CEOs who make history in downturns aren’t the ones with the deepest cuts
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