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{"id":22131,"date":"2022-12-23T16:14:51","date_gmt":"2022-12-23T10:44:51","guid":{"rendered":"https:\/\/thecorporatemagazine.com\/?p=22131"},"modified":"2022-12-26T13:53:09","modified_gmt":"2022-12-26T08:23:09","slug":"under-armour-picks-marriott-exec-stephanie-linnartz-as-new-ceo-after-a-seven-month-search","status":"publish","type":"post","link":"https:\/\/thecorporatemagazine.com\/under-armour-picks-marriott-exec-stephanie-linnartz-as-new-ceo-after-a-seven-month-search\/","title":{"rendered":"Under Armour picks Marriott exec Stephanie Linnartz as new CEO after a seven-month search"},"content":{"rendered":"\t\t
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Under Armour picks Marriott exec Stephanie Linnartz as new CEO after a seven-month search<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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December 23, 2022: On Wednesday, Under Armour added that it is hiring Marriott International President Stephanie Linnartz to be its upcoming CEO, capping off a seven-month hunt for a unique boss that the group hopes will grow its digital business.<\/p>

Linnartz has been with Marriott since 1997 and was one of 60 candidates taken for the position. While athletic apparel is a giant leap from the hospitality business, she is selecting for her digital prowess and success, which started the hotel chain’s online presence, Under Armour CEO and Executive Chairman Kevin Plank.<\/p>

Colin Browne has served as interim CEO since June after Under Armour’s last top executive, Patrik Frisk, unexpectedly resigned in May. According to a news release, Browne will resume his position as a chief operating officer.<\/p>

Plank said the firm isn\u2019t looking for a significant change in direction and that it “really” likes the current strategy, but he acknowledged the brand is “not growing nearly we want.”<\/p>

Under Armour which to build out its e-commerce operations, improve profits and compete with rival brands Nike and Lululemon as it is struggling with low margins, costly litigation and a slashed financial year outlook.<\/p>

The company is banking on Linnartz\u2019s experience, which leads Marriott’s multibillion-dollar digital transformation to accelerate Under Armour’s online initiatives.<\/p>

During her tenure at Marriott, Linnartz increases its Bonvoy loyalty programming to 173 million members and delved into the sports world when she is developing multi-year partnerships with the NFL, the NCAA and the Mercedes-AMG PETRONAS F1 Team.<\/p>

On Wednesday, in a release, Marriott CEO Anthony Capuano praised Linnartz as an “incredible executive.” She will leave the company on February 24, three days before she begins at Under Armour.<\/p>

“It has been one of the most huge and best experiences of my life to build a career at Marriott,” Linnartz stated in the release.<\/p>

She is a member of Home Depot’s board of directors. Plank said she would be able to bring that retail background and insight to the position.<\/p>

Plank said that he will remain brand chief and executive chairman and will continue to be “significantly involved in the business.”<\/p>

\u201cIt will be a partnership. She and I will be partners. We\u2019re not hiding from that,\u201d said Plank.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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December 23, 2022: On Wednesday, Under Armour added that it is hiring Marriott International President Stephanie Linnartz to …<\/p>\n","protected":false},"author":1,"featured_media":22132,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[725,724],"class_list":["post-22131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-stephanie-linnartz","tag-under-armour"],"yoast_head":"\nMarriott's Stephanie Linnartz named new Under Armour CEO<\/title>\n<meta name=\"description\" content=\"Under Armour added that it is hiring Marriott International President Stephanie Linnartz to be its upcoming CEO, capping off a seven-month...\" \/>\n<meta name=\"robots\" content=\"index, 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